Hi! Sry for the lag on the reply here, I didn't have time to read those through fully but I skimmed both.

I want to make one thing super clear, we don't make money off users trading, we are an investment/analysis tool and we make no claims/would never be a predatory entity that makes claims of x% returns/anything like that. We genuinely care about educating our users, and then letting them make their own decisions.

As for the links you sent (thanks for that btw!) I would bucket this with a bulk of the education out there, that's existed for a while, but hasn't been solving the financial literacy issue. The reason we believe this is the case is that education you sent is boring/static white text. Most people in the younger generations just don't learn that way. Further that education isn't inlined/when you need it while looking at financials.

A lot of our users/the founders find it much easier/more inviting/more fun & interactive to learn with the "clicky" ? modules we embed inline all over the site to define everything in small chunks. We are finding this is a way to learn where you actually remember things, but more importantly are engaged/having fun learning it. We have yet to see a tool besides ours to execute on this properly since it's very hard to create a consumer product that makes learning investing easy. Most importantly noobies feel comfortable in our tool, 99% of people who are brand new to investing get scared to death and never start when sent 20+ 10pt size font articles.

Lastly, my point isn't to say those resources aren't great, they are. But statistically people will just not read that, and/or not internalize it since it's not being applied when they need it while researching numbers/S1 filings/SEC reports/etc

How in-depth do you plan to go? Black-Scholes? Fitting volatility curves?

Definitely not that deep! I would say those formulas/complex math are not things Stock Unlock believes are necessary for 99% of people to learn.

Surprisingly, most people don't understand price ratios, whats each line of a financial report means (i.e. operating cash flow vs investing cash flow). So you can maybe label it "investing 101", "Intelligent Investor" type stuff.

Can you give more info on fitting volatility curves?

Lookup the term Implied Volatility Surface, it is a visualisation of an option's volatility and value across time (usually derived from black-scholes I think, assuming european style options, american ones use others like binomial). Find a decent textbook on quantitative finance related to options and derivatives (as in actual mathematical modeling, not candlestick horoscopes), they would be able to explain it better.

Because they need to make money, and to do that, they need less people to believe what you said. That’s my cynical point of view