Yep, this is the requisite "hey Hollywood I know we haven't thought about your studio needs in a while, here's a bone that reminds you why Apple is the industry standard" play.
So, you'd think, and that's certainly what I was thinking when watching the thing... but they teased a future Mac Pro announcement at the end. This is a mid-level machine, apparently (similar to the old iMac Pro, I suppose).
- it's easy for them to make
- some of their customers need them
- prevents people switching to windows for high-even pro machines, which would influence their other computer purchases