You're exactly right. Public health in general has not pushed juice, but what I should have stated is they have been complicit in not condemning it and pushing for prominent labeling on juice. They've sat back and allowed it to be marketed aggressively, to a point where the mayor of NYC exempted fruit juices from the proposal for a sugar tax. The general public thinks juice is healthy. That's easily remedied with public health messaging, but we all know why it hasn't: farmers/USDA/lobbyists.