Specifically:

* When an Ads account is suspended it can be devastating to the business or the Google partner. We should have the opportunity to speak with human beings, to bring forth evidence to the contrary, and to escalate within Google instead of with attorneys.

* The vast majority of businesses and agencies simply want to follow Google policies to the letter. Unfortunately the letter of policy is often ambiguous or unclear. When a policy violation is alleged, particularly against long standing and high dollar Ads accounts, there should be a presumption of innocence. Google should explain clearly and directly what is needed to remedy policy violations instead of playing security through obscurity and “guess what I want” games.

* At the end of our time as a Google partner, the automation had become unbearable. We spent 90% of our time resubmitting Ads and campaigns that were suspended or halted for no apparent or clear reason, analogous to advertisement “whack a mole”. Imagine literally any other outlet treating advertisers this way. For example, imagine Viacom suspending a nationwide ad campaign without a word of explanation. Imagine The New York Times pulling an ad without so much as a call or email. It’s patently absurd.