Re:Cybercriminals who breached Nvidia issue one of the most ...
by paulmd on Friday March 04, 2022 @12:05PM
(#30557361)
Yeah, there was a lot of poor management from AMD though that led to them being in that situation, let's not pretend like it's just one day "oops we have no money".
(And nor was it "all Intel's fault" either, AMD fucked up a lot in this time period, both technically and in their business decisions)
At one point AMD was set to merge with NVIDIA but the board couldn't get over the sticking point of Jensen wanting to be CEO of the resulting company. Had the board swallowed their pride and let that happen, I doubt he would have led the company down the Bulldozer garden path.
Instead AMD said no, and then way overpaid for ATI, which depleted their cash reserves and forced them to sell their foundries (which was ultimately probably the correct long-term move, but that isn't the proximate reason why they sold them - they were just out of cash at the time). Then they had no money and had to underfund their architectures, and move to "cost reduction" mechanisms in the design and implementation, and had a series of implementation problems and poor designs.
Phenom was late (so much so that AMD had to put out a stopgap dual-socket "Quad FX" system just to try and compete against Core2 Quad) and Phenom had a major bug where part of the cache system had to be turned off, tanking performance by like >25%. And by the time Phenom II came out, AMD was putting non-SMT quadcores against Nehalem. By the time Bulldozer came out, the 8150 was going against Sandy Bridge, and by the time AMD fixed the worst of Bulldozer's performance problems, the 8350 was going against Ivy Bridge, and it still sucked anyway. AMD just executed extremely poorly in this period and a large part of that is the cash shortages resulting from buying ATI.
The next decade of AMD's financial woes largely spring from that moment when the AMD board said "no" to the merger, and the chain of decisions and failures that resulted. And while consoles might have saved the company - they likely would not have been in that position in the first place had they said yes to the merger instead of emptying the bank account to buy ATI, instead of doing a merger-of-equals with NVIDIA.
Also, AMD still isn't taking the steps that they can to increase their ML marketshare. They are actively reducing the support levels of their ROCm package - amateurs can easily get into the basics with a consumer NVIDIA gaming GPU while AMD forces you to buy a $5000 enterprise card.
(And nor was it "all Intel's fault" either, AMD fucked up a lot in this time period, both technically and in their business decisions)
At one point AMD was set to merge with NVIDIA but the board couldn't get over the sticking point of Jensen wanting to be CEO of the resulting company. Had the board swallowed their pride and let that happen, I doubt he would have led the company down the Bulldozer garden path.
Instead AMD said no, and then way overpaid for ATI, which depleted their cash reserves and forced them to sell their foundries (which was ultimately probably the correct long-term move, but that isn't the proximate reason why they sold them - they were just out of cash at the time). Then they had no money and had to underfund their architectures, and move to "cost reduction" mechanisms in the design and implementation, and had a series of implementation problems and poor designs.
Phenom was late (so much so that AMD had to put out a stopgap dual-socket "Quad FX" system just to try and compete against Core2 Quad) and Phenom had a major bug where part of the cache system had to be turned off, tanking performance by like >25%. And by the time Phenom II came out, AMD was putting non-SMT quadcores against Nehalem. By the time Bulldozer came out, the 8150 was going against Sandy Bridge, and by the time AMD fixed the worst of Bulldozer's performance problems, the 8350 was going against Ivy Bridge, and it still sucked anyway. AMD just executed extremely poorly in this period and a large part of that is the cash shortages resulting from buying ATI.
The next decade of AMD's financial woes largely spring from that moment when the AMD board said "no" to the merger, and the chain of decisions and failures that resulted. And while consoles might have saved the company - they likely would not have been in that position in the first place had they said yes to the merger instead of emptying the bank account to buy ATI, instead of doing a merger-of-equals with NVIDIA.
Also, AMD still isn't taking the steps that they can to increase their ML marketshare. They are actively reducing the support levels of their ROCm package - amateurs can easily get into the basics with a consumer NVIDIA gaming GPU while AMD forces you to buy a $5000 enterprise card.