I noticed that too, and I've seen a few experts other than you say it. I've always thought that the US fell far behind on information operations. Others like the Russians seemed to run circles around the US, which would produce anodyne responses much too late. I despaired that the US didn't seem to prioritize it, and would inevitably lose contests for hearts and minds, and lose them gradually in the long run. Organizationally, what do you think was the difference that motivated this change? Will it happen again?
There are numerous reports to dig up about how the former admin flat-out ignored or went directly contrary to what the IC was saying, and I think that hurt us more than we will ever know.
However, my (vague, inexpert) impression goes back long before Trump. Obama, etc. seemed always a day late and a dollar short. Remember Obama's response to Russian interference in our elections? Not the actions (which I doubt many remember), but the words? Neither do I.
https://www.defensenews.com/congress/2022/03/03/congressman-...
(I don't agree with the claim that it failed, but that's not the part of the article I'm insterested in.)
That said, I think our intelligence community and executive branch did an incredible job of establishing themselves as a high-credibility source from even before the invasion, allowing them to easily counter propaganda sponsored by Russia or whomever else. In my opinion, honest communication and appeals to morality / humanity will always remain effective.