I don't trust Apple; they are shady AF and I'm convinced they are hard at work building an AD empire to rival Google and Facebook behind the scenes. Their so-called "privacy" moves are very clearly designed to limit Facebook's and Google's ability to profit off their platform giving themselves an advantage: https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...

That said, Private Relay has some interesting ideas, maybe a few trustworthy VPN providers adopt some of them.