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A comment on Google Tag Manager, the new anti-adblock weapon (2020). Parent comment

Re:Google Tag Manager, the new anti-adblock weapon (2020) by tootie on Sunday February 20, 2022 @09:58PM (#30411477)
"Endgame" is the way all web analytics was done 20 years ago.
[ Parent | on HN ]
Re:Google Tag Manager, the new anti-adblock weapon (2020) by gigel82 on Sunday February 20, 2022 @10:15PM (#30411584)
The server-side "analytics" of 20 years ago was for aggregate reports on popular pages, number of users, their browsers and OSs and maybe their geo-location; solely for the use of the site owners to optimize and whatnot.

This abomination Google is proposing is unblockable cross-site tracking of people's activities. That site owners get to see some of that data too is insignificant, their value comes from being able to track people across the web. I'd bet Google would even offer this proxy service "for free" depending on how much data they can hoover from the site.

[ Parent | on HN ]
Re:Google Tag Manager, the new anti-adblock weapon (2020) by beagle3 on Monday February 21, 2022 @05:28AM (#30414088)
How does google correlate identifiers between different users?
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Re:Google Tag Manager, the new anti-adblock weapon (2020) by gigel82 on Monday February 21, 2022 @05:57PM (#30421836)
Browser fingerprinting and IP address plus any unique identifiers if you happened to log in on that website.
[ Parent | on HN ]