Die-hard Hershey's fan here. Maybe I'm a pleb, but I am not a fan of "artisanal" anything (these guys put the "anal" in "artisanal"). I only eat maybe one bar a week. I probably get ten times the amount of palm oil in my wife's cooking (she's a Filipina), and at 51, I can still run two miles better than most 30-year-olds. But hey, if you want to blow $5 or $10 on a chocolate bar, be my guest. I save my $s for books.