People that don't care what OS they are running, as long as they get their POSIX toys.
In fact, given the size of that market, most likely Linux would never happened if Microsoft had been half as serious with Windows NT POSIX subsystem.
Instead we got cygwin :-/
I've only used what I think is a subset (of a clone or subset?) of Cygwin: "git bash". At two jobs, on two different Win 10 laptops now.
Is the rest of Cygwin also as excruciatingly slow?
Oh well, my entire data set is N=2, so anecdata rather than any wide-reaching survey; could well be pure coincidence. It just struck me as I started a new job last Monday, got a new Windows work laptop and started the arduous process of installing required (and allowed) software on it, how uncanny the similarities between corporate computing environments are... Right down to this apparent slowness on the MING-64 command line.