A few decade ago nobody really cared about black history month in Canada — it was basically a non event. Now I see black history month based ads and programs on TV all the time in Canada. Black issues have a disproportionate media and culture presence in Canada given the small proportion of black people in Canada. You also see numerous Canadian companies making statements regarding black issues and events. You never hear about Asian history month or Native American history month. You also never hear Canadian companies making statements regarding Native issues and events such as the genocide of Native people and culture just a few decades ago. In Canada BLM has greatly raised the profile of black issues and somewhat effectively pushed the “silence is compliance” narrative which many companies have bought into.