I make direct response digital ads for B2B companies for a living and companies spend tens of millions of dollars promoting the ads I make because they work so well.

The most important part of making a digital ad is what I call the Visual Headline, or the text on the ad image.

https://pasteboard.co/gAxVYKbjH9kc.png

Basically you just need to test out big positioning text, it makes up 75% of B2B ad performance.