I don't want to get too off-topic, but personally I can promise you we will never sell to Google. This problem is very personal. As well as being a programmer, I used to work as a journalist, and I've seen friends in media have their lives and businesses destroyed by Google's ad-tech. And I've seen the Internet turn from a wonderful thing to become a cesspool of content farms, clickbait and seo spam. I can't speak for other search startups, but we will never run ads or use ad-tech or sell user data or invade people's privacy. We're just two people. But we're two people on a mission.