I think most of the search startups are doing their own mobile app. On iOS, the system search and browser remains Google/Safari (and the App is essentially just a wrapper on Safari for browsing). But at least it is something. I think you'll see more people doing desktop apps, although the dominance of Google through Chromium forks for this isn't a coincidence. It feels like the bad old days of re-packaging Internet Explorer with a custom homepage all over again.
Hell, I'd love to have the option to make the search results be completely language agnostic.
I also search in multiple languages but I also know that's an exception. The majority of the people in the world likely would only use a single language and it's easy to believe that search results are better for those users with languages separated.
There are cases when I'd even like REGION agnostic results, or least ones not bound by national boundaries. For example, I have an interest in my state history (MI), and there's plenty of relevant articles/commentary from the Canadians.
A Canadian/Indian/EU-based Google probably would've ended up with multi-lingual support, whereas a China/UK based one probably wouldn't have.
By the time Google got big enough for international considerations, there were already a bunch of baked in assumptions about their users, like them being monolingual.
There's nothing magic about putting a space between words or not. Similar to whether you hyphenate or not.
Which, of course, means that it is yet another barrier to entry for any would-be competitors.
Personalization is a double-edged sword. @pg once wrote about Google results becoming "what's true for you" rather than what's objectively true. And filter bubbles and subtle "personalization censorship" are also dangers. I think it's possible to have high quality results and privacy/anonymity, and it's not a binary choice. It's a challenge worth figuring out.
That being said, I try new search engines from time to time and always get back to google, because non of the others have worked for me (in a professional context). I probably do 200 searches per day and google is most likely to give me relevant info on my first query (maybe 80-90% success rate). All others I have tried have been around 40-50% win an avg. of 2-3 search queries to find my result. That is a huge daily time sync on 200 searches per day.
I will also test your search engine.
And before having tested it, I have some unsolicited advice ;) At least these are things that would make me switch: 1) you are strong in my vertical. 50% of my daily search queries are professional. Probably 10-20% are programming related. If you were better 20% better than google at delivering results for that subset, I would probably use you. 2) If you had very strong support for my locale. Based in Germany, 50% of my private searches are in German. Most search engines, apart from google, suck in German. My assumption is their market share is so small that they don‘t put effort into any language specific search syntax understanding. German or large language groups like Spanish, Hindi, French come to mind. 3) If you can‘t become a default search engine on safari, maybe you can role your own browser (chromium fork or something) where you are the default. You could package it as: MySearchEngine App. It is actually a fully functional browser, but users really use it because they want to use your search engine. That might give easier access than having to manually navigate to your website in safari.
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