Yes, their cloud subscription is growing in numbers. And my company pays for a subscription for me, so I'm 1 additional user and $200 (or whatever) in additional monthly revenue. But we are only subscribers because they are holding our data hostage with their proprietary file format. As soon as any app with good enough Photoshop PSD and Adobe Illustrator AI import comes around, we'll jump ship.
With that in mind, the fact that XD would lock us into yet another proprietary file format from Adobe is a death blow. We decided not to use it before even evaluating it, because it would increase our vendor lock-in. That's why I said in my original comment: "XDs only chance is a truly open file format that other apps can also use". If XD files become worthless without an Adobe subscription, then we're not interested in producing them.
So technically you are correct that we're still a paying customer so we technically haven't left yet. But our mind and our loyalty is long gone. That's what I tried to say. People like my company do not wish to continue being a customer. Accordingly, they don't care about new products.
"you just wanted to moan about the subscription". No, I see this as a strategy mistake. Photoshop became popular because it was so easy for everyone to get a cheap old copy and start using it. Now that Adobe has locked out most of the hobbyists, where is the next generation of experts going to come from? Who is going to pay $600 annually just to practice with Adobe XD instead of using a free competitor?
I'd say you can see the same with 3ds max, which once was the undoubted king of 3d content creation software. By now, all the young people use Blender. It's free and almost as good. I predict in 10 years 3ds max will be obsolete and Blender will become the new standard.
"After the customers left" might mean "after the customers who thrived in the previous era left", and then you would both be right.
Enterprise loves SaaS, because it solves problems they had (smoothing out purchasing, avoiding endless reauthorization and upgrade planning coordination), while not creating any problems (because they were always going to upgrade anyway). Hence the uptake and good numbers.
A lot of consumers hate SaaS, because it solves no problems they had (purchasing and upgrading were easy, if they chose), and creates new problems. They had previously been able to create indistinguishable output with an older version, albeit missing some features, to minimize recurring cost. And now that's no longer an option.
So you've made things easier for a group that spends a ton of money, but doesn't speak publicly on the internet (enterprise), which makes your metrics look nice. And you've made things harder / impossible for a group that does speak publicly on the internet (consumers), which makes your sentiment look bad.
So yes, both.
Very frustrating. Extremely hard to deploy via management tools.
This was discussed frequently inside Abobe, but the solutions always flowed back to more control instead of more openness. Now Adobe is going to push tech exoticism while suites like Affinity eat up the market.
‘ So I'd say XD never had a chance because it launched after the customers left’, according to my search Creative Cloud has 26 million paid members and is only increasing, at a fairly healthy rate too.
I hate it too and so do most that pay it but there customers certainly didn’t leave and this certainly has nothing to do with XD failing, the post explains quite clearly the issues.
A lot of creatives that use/would use XD already have a subscription to creative cloud that would pay for it, so it’s irrelevant, you just wanted to moan about the subscription and attach that complaint to this.