Re:I changed my mind about advertising
by amelius on Thursday February 10, 2022 @02:33PM
(#30291296)
> If you need your roof fixed, whatcha going to do?
So you are suggesting that if my roof needs fixing, the only solution is that I first have to be interrupted and distracted numerous times during work, by various imagery and popups?
Re:I changed my mind about advertising
by WalterBright on Thursday February 10, 2022 @03:41PM
(#30292168)
I'm responding to the idea that advertising is bad.
You're talking about something different.
So should it be pull or push-based? Because all the cases you've stated imply one, whereas the active tracking pervasive in modern advertising implies the other.
Disclaimer: I work in adtech.
Re:I changed my mind about advertising
by WalterBright on Thursday February 10, 2022 @02:34PM
(#30291318)
I've bought things I didn't know existed because of push advertising. For example, ads for upcoming movies I didn't know would interest me. Songs I hear on the radio I never heard before and like and want to buy. Tools that make my life easier working on my car that I didn't know existed.
Sure, but the demand for these things didn't exist _until_ you saw the ad, and the value add becomes that much more abstract: i.e. what if there's a movie you would've liked more instead?
Re:I changed my mind about advertising
by WalterBright on Thursday February 10, 2022 @03:18PM
(#30291863)
Um, a product that saves me time and money doesn't help me if I don't know about it.
> what if there's a movie you would've liked more instead?
Since they didn't advertise it, I lose, and the movie company lost.
Not at all. When there's something I need, how am I supposed to find it without looking at advertising and marketing materials? How am I supposed to even find out a product I could use exists?
If you need your roof fixed, whatcha going to do? If your favorite band is coming to town, how would you know? If your bank is now offering a cash back credit card you want, how are you going to find out about it? If you're on a road trip and you're hungry, which exit has your favorite burgers?