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Re:Use of Google Analytics declared illegal by French data p... by nickpp on Thursday February 10, 2022 @09:27AM (#30286407)
>It could be argued

I, for one, would not like to argue this in court. I heard many lawyers advising against storing IP addresses.

And yes, long-term analytics are a no-no. So good luck comparing your website performance year to year or even detecting seasonality.

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