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Re:Use of Google Analytics declared illegal by French data p... by AndrewStephens on Thursday February 10, 2022 @09:18AM (#30286289)
I looked into this at back when the GDPR came into effect [0]. I am not a lawyer but in summary:

Web sites are allowed to log data (including visitor requests and IPs) required for the smooth running of the site. It could be argued that keeping logs allows for trouble-shooting so web server logging is probably OK in most circumstances.

However, there is no reason to keep months/years of logs around. Having this data is actually a liability under the GDPR and you should be aggressively deleting logs after a few days.

[0] https://sheep.horse/2018/6/the_eu_general_data_protection_re...

Re:Use of Google Analytics declared illegal by French data p... by nickpp on Thursday February 10, 2022 @09:27AM (#30286407)
>It could be argued

I, for one, would not like to argue this in court. I heard many lawyers advising against storing IP addresses.

And yes, long-term analytics are a no-no. So good luck comparing your website performance year to year or even detecting seasonality.