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Re:Apple’s profit is always the priority–no matter the cost by wtetzner on Wednesday February 09, 2022 @03:31PM (#30278073)
They're obligated to act in the interest of shareholders. That usually means profits, but could very well be other things.
Re:Apple’s profit is always the priority–no matter the cost by foolinaround on Wednesday February 09, 2022 @04:52PM (#30279077)
this here is the real answer.

So, if a majority of Apple's shareholders feel a different way from just maximizing profits then changes could be underway.