Re:Opinion: Remember reading the paper?
by alar44 on Saturday February 05, 2022 @07:46PM
(#30228046)
No, that is NPRs overall funding. The point is that no, most of it doesn't come from corporations.
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Re:Opinion: Remember reading the paper?
by clairity on Saturday February 05, 2022 @08:24PM
(#30228306)
37% of npr's revenues is direct corporate sponsorship. another 1/3 comes from member sations. of that third, ~20% is direct ad buys and ~40% is individual contributions, except "individuals" really means wealthy (corporately interested) donors[0]. so add it all up, and you're comfortably over 50%, without considering any of the other little influenced bits of revenue you could throw in.
so yes, that's most.
[0]: "As of September 30, 2021, 13 donors comprise approximately 77% of the gross pledges receivable balance.", from page 31 of their FY2020 consolidated financials