> My point is that he can do that, and he'd lose most of his reach.

But he already had massive reach, that’s why Spotify paid $100 million. If his fans can be relied upon to sign up for Spotify and enter their credit card details you can bet they can be relied upon to click a link on a web page.

I know it’s a weak analogy but look at something like Wordle. It’s not on Steam, or in the App Store. It’s just a web page and it spread like wildfire despite what users are supposedly “trained” to do. We’re not giving people enough credit.