Re:Apple's privacy push cost Meta $10B
by samwillis on Saturday February 05, 2022 @06:36AM
(#30220137)
> If you're so certain, it means you already have reliable data for attribution. Why do you need Facebook's tracking to confirm it to you?
We were in unique situation with this one campaign where, quite right, we knew where our conversions were coming from as we were confident there was no other source. Within a few weeks we had other campaigns running and no longer could have the same level of confidence.
The point it outside of this unique situate of a new product only marketed on Facebook the conversion attribution on their platform is broken. This is affecting marketers decision making process and reducing the spend on that platform.
The interesting thing is we were able to see the affect of Apples change quite clearly. Most people are not able to see that.
We were in unique situation with this one campaign where, quite right, we knew where our conversions were coming from as we were confident there was no other source. Within a few weeks we had other campaigns running and no longer could have the same level of confidence.
The point it outside of this unique situate of a new product only marketed on Facebook the conversion attribution on their platform is broken. This is affecting marketers decision making process and reducing the spend on that platform.
The interesting thing is we were able to see the affect of Apples change quite clearly. Most people are not able to see that.