I think it's just a reaction to the adtech community's total disinterest in user's objections to tracking. They keep invading our privacy and only really consider our wishes when it starts hurting their bottom line for real.

I'm sure that's what inspired my hard line against ads. I block ads and tracking where I can. And I've become so used to an ad-free web that I don't think I'll go back anymore.

If they'd only listened to us this before things got totally out of hand this could have been avoided.