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A comment on Apple's privacy push cost Meta $10B. Parent comment

Re:Apple's privacy push cost Meta $10B by jfim on Friday February 04, 2022 @04:51PM (#30213819)
Out of curiosity, does attribution also work if the ad is not clicked?

For example, I bought a product the other day after seeing a Facebook ad, but I didn't click on the ad itself and rather went searching for it on DuckDuckGo, then after reading a bit about it online, bought the product.

I'm curious as to whether that got attributed to the ad impression or not.

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Re:Apple's privacy push cost Meta $10B by morelisp on Saturday February 05, 2022 @11:28AM (#30222678)
Modern models do try to take views into account. (Also cross-device views and DOOH - which again rely extensively on tracking.)
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