>There is an enormous deference between Search Ads (such as those in Google search results) and display advertising such as Facebook and Googles Display Network.

I assure you HN does not understand anything about Ads. Ever since I realise HN had some deep misunderstanding with Online ads, I have been stating this difference for over 3 years. The only thing I got on HN was all ads are evil. Targeting Ads, Tracking Ads, Search Ads, or the latest buzzword surveillance capitalism.