You know how some people still think we can live in a world where covid is eradicated? I still think we can live in a world where major social media companies are eradicated. Or at least can't churn out new dangerous variants to re-infect the immunologically naive 14 year olds who think it's a brand new generational trend every year.

I've watched this marketing turnover at least three times now in the music industry, and I really think the killer antibody is exposure to history. The operative question for a 14 year old hearing a super "original" band isn't what does this say to you... because they know what it says to them but they don't know how easily they're being manipulated by the distillation of time-worn, shop-worn, lazy songwriting. The question is: Hey, do you realize who they're ripping off? You'll be a lot cooler if you know.

That's the pill every human needs when they encounter a new and addictive social media platform.