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A comment on GDPR enforcer rules that IAB Europe’s consent popups are unlawful. Parent comment

Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by ovi256 on Wednesday February 02, 2022 @10:27AM (#30178886)
I don't think it's much of a deterrent, because there's no clawback of the ill gotten gains from the use of that data. That's something done routinely in, say, fraud cases.
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Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by ricw on Wednesday February 02, 2022 @10:58AM (#30179316)
Precisely. Until all the profits + substantial deterrent fines occur, nothing will change. This will have been worth it to the violators.

In effect this just encourages them to keep this practise going. This has to be treated like fraud.

Why isn’t anyone going to prison for this? Happens regularly with fraud.

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Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by ATsch on Wednesday February 02, 2022 @12:37PM (#30180907)
They did get a 250,000 eur fine, however that is based just on IAB membership fees.

This ruling should make it a lot harder for advertisers to hide behind the IAB though. One would hope that opens members up to more substantial fines in the future.

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