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Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by ArnoVW on Wednesday February 02, 2022 @08:29AM (#30177196)
There's a bit of that. But I think a big part of the reason is that national governments can not address international issues.

The EU represents 300M people, and has the economic and political weight to make a dent.

The same goes for other international issues, such as climate change, corporate tax evasion, cyber crime, etc.

Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by oblio on Wednesday February 02, 2022 @08:35AM (#30177258)
445 million people.