GDPR enforcer rules that IAB Europe’s consent popups are unlawful

Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by alextheparrot on Wednesday February 02, 2022 @08:17AM (#30177060)

I’m not sure how true this is, many types of data have diminishing returns after a few months. I’d be surprised if they lost money compared to not using these methods —- they’ve just lost the tail of incremental value.

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Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by colechristensen on Wednesday February 02, 2022 @08:46AM (#30177392)

Millions of Google Analytics customers with suddenly blank histories going back (years?) will notice quite a bit, whole classes of employees basically just make charts about historical performance.

Attribution in advertising is something which can last months for some products, and it's doubtful that a large proportion of companies import from GA and will lose their ability to gauge current performance compared to the past.

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Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by alextheparrot on Wednesday February 02, 2022 @09:35AM (#30178089)

I agree with your position that people will notice and that some attributions will be affected.

It seems like we’ve still given cake to the glutton, though, just without a cherry on top.

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Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by rhn_mk1 on Wednesday February 02, 2022 @10:06AM (#30178531)

Cynically, I expect this will go the way of tthe cookie popups themselves: the law will be blamed, not the transgressor.

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