“Being cool” is the biggest appeal of AirPods. As pointed out elsewhere on the thread, they made wireless Bluetooth so fashionable celebrities wear them in Zoom calls. Before AirPods wireless Bluetooth was not cool. AirPods are a carefully engineered phenomenon that Apple will be seeking to replicate with VR/AR as much as possible.

Airpods shows what Apple marketing can pull off as far as defining what cool is. No one would have though Bose Airpods were cool.

Friendly reminder that AirPods alone are a bigger revenue line item than Netflix.

Yes, and they're dorky as all hell.

Can you recommend an audio device that you are sticking in your ears that differs significantly from AirPods that is not dorky?