Banning those words also makes the conversation easier to follow for people who don't know the jargon. Jargon can be a quick shortcut when everybody is talking the same jargon and is clear about what every word means, but it can become a massive barrier to discussion if one of those criteria is not met.
Nuking words interrupts this, I often ban the words "scalable", "Automated", "platform", and "system". It forces the conversation back to specifics such as "Ability to handle X requests per second supporting Y users", "Process requires x, y, z steps rather than a,b,c steps", "service supports use cases A, B, C"