Imagine for a moment this was a Microsoft project, and was called MSDNS. Would the name matter? I would argue that it does.
Granted that basically no non-techie has ever heard of GNU (or the FSF) - despite the insistence on calling it GNU/Linux - I don't think it'll be a deal breaker, but I think it's uncool to put a "company" name/trademark in a global standard protocol name.
So for me it's not the creators, but rather the name itself that warns a down vote.
I value the GNU project's ethical framework and feel like that's worth fighting for/with, although i personally am strongly opposed to the current internal politics of the FSF which are definitely not aligned with the base/masses of the libre-software movement.
Also GNU = small non-profit, Microsoft = giant corporation.
It's a GNU project.