The New York Times buys Wordle

Re:The New York Times buys Wordle by brimble on Monday January 31, 2022 @06:10PM (#30156126)

They could already have cloned the game—even if the mechanics were novel, which they are not. The thing isn't even at a relevant domain name. I don't see how they bought anything but the name "Wordle" here—and, hell, maybe that alone is worth seven figures. God knows I'd have sold it for that, if it were mine.

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Re:The New York Times buys Wordle by colinmhayes on Monday January 31, 2022 @06:21PM (#30156250)

I think nyt being the top result when people search "wordle" is probably worth 7 figures.

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Re:The New York Times buys Wordle by brimble on Monday January 31, 2022 @06:30PM (#30156365)

Sure, I'm not saying it was a dumb move at that price. Depends on how much staying-power the fad has, I guess.

Though when I first tried to find it a couple weeks ago, Wordle was not the top result for "Wordle". Result 3 or 4 IIRC. But I'd expect NYT can fix that.

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Re:The New York Times buys Wordle by chucksmash on Monday January 31, 2022 @06:55PM (#30156627)

Just because they could have easily cloned it doesn't mean it's dumb to reward (and be seen rewarding) the creator.

This is better PR than a media goliath ripping off the success of the little guy.

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Re:The New York Times buys Wordle by johannes1234321 on Monday January 31, 2022 @06:59PM (#30156668)

Thez bought a redirrct from the current website to their domain. At some point in time all wordle players will move to nytimes.com/wordle or similar at least once.

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Re:The New York Times buys Wordle by caf on Monday January 31, 2022 @06:14PM (#30156181)

Well they might also have bought the trade dress.

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