> The most interesting thing happening in online advertising today is the pitch made by the video or podcast creator that is embedded in the content.
Harder to block, so I manually skip it...
There are browser ad-on that block sponsored content. Having said so, there are a few channels that provide pretty great content without sponsored pitches or with relevant pitches that might be ok-ish.
Re:Ask HN: Why do adblockers still work?
by Doxin on Thursday February 03, 2022 @09:03AM
(#30192488)
You might want to look at sponsorblock. It allows you to annotate sponsored segments, and will automatically skip them. Of course you'll also get the benefit of other users annotating so in my experience it skips just about all sponsored segments without having to do anything.
For instance Google has a blocker for "annoying ads" in Chrome. Needless to say it is never going to block an annoying ad that is served by Google. The whole thing is asking for a lawsuit.
If Google is aggressive against adblockers it similarly becomes a target in a way it would be if there were 4 major players that each got 20% of the market and then a bunch of small players.
The most interesting thing happening in online advertising today is the pitch made by the video or podcast creator that is embedded in the content. I've got an emotional connection with Nate Silver or Ana Psychology that makes me more responsive to their pitch than the average pre-roll.