I like Hugo and made my personal website with it because: 1. It's supported on most free hosting like netlify.app (I use fleek.co for ipfs support) 2. It allows me to do anything I can do without it in a very similar way just with added templating, handling navigation, etc 3. I didn't know or care to look for comparable alternatives when I started using it and know I'm too invested in after making my own theme and converting all my wordpress to markdown with the added Hugo cherries on top