Dislike isn't the same thing as questioning his merit as a footballer though. Especially as he is widely heralded as the being one of the best players of all time. I'd also suggest that disliking Ronaldo because he poses in sexy adverts is also pretty closely aligned with the same cultural issues that lead to dismissing women. And whilst I can definitely agree there will be some men who dismiss Ronaldo's merit as a footballer for being too sexy there is a massive difference in degree when compared to the general treatment of women for the same.

But Ronaldo became famous for his football, not his sexy body.

Everyone knows sex sells, but some people (not only men) get upset when they see people promoting themselves with their own sexuality, especially when it's in an unrelated field.

I think Naomi is great, but I can see why some people get upset by the way she presents. I wonder how less attractive maker women feel about her, for example?

People weren’t just upset at how she looks they outright questioned her technical merit because of how she looks. And yes women can have misogynistic views as well which are just as unacceptable.

I mean, if you look at the base rates of how makers and engineers dress, she's about as far as it can get from the mean. However, if you were at burning man or the DNA lounge, she'd fit right in with a bunch of other hackers and attendees.

I think they essentially questioned why is she 'famous'; is it because of outstanding technical ability, or because of the way she presents, and unwisely chose to try and disprove her technical ability.

The question still stands to some extent though I think. Using 'sex' to sell yourself is accepted in music, film, fashion and so on, but perhaps not in technical fields, and, actually, as I think about it more, I'm starting to agree a little bit.

Clearly not nearly to the same level since not only Ronaldo's videos are not demonetized, he's in the actual ads !