Thank you for this comment — this is such an important part of the story.

The only reason I could think of for the demonetisation was because family brands didn’t want to be alongside this content. What kind of family advertiser opts to display their content on “not for kids” videos?

Unless — forgive some hyperbole — Oreos want in on the Megan Thee Stallion hype with amongst 9 year olds.

As far as I know YouTube has video "for kids", meaning video especially and solely made for kids, kids shows, etc. The "not for kids" is literally everything else. There's no real "family friendly" category, all the "not for kids" videos are still supposed to not be NSFW.

That youtube checkbox is to highlight content specifically made for children, not content unsuitable for children

While true the tweet where she mentions this also shows that sexual content is permitted, and advertisers can opt in for monetization.

If she is pointing this as an excuse, it just shows how ignorant and/or manipulative she is. This checkbox is not how she says it works. It doesn't mark video's unsuitable for children..

there should be a way to do that.