Re:Google rewrites many page titles
by chiefalchemist on Wednesday January 26, 2022 @03:22PM
(#30091193)
No actually it's not. You're (gravely) mistaken.
The customer is the person doing the search. The sites aren't viewing the ads. The sites aren't clicking on the ads. *That* is Google's #1 source of revenue. Full stop.
And thus, as originally stated and supported, too many practicers of SEO, with that wrong lens, continue to misunderstand Google.
Put another way, Google doesn't change the title for the benefit of the sites. There's simply no biz model / source of revenue to support that idea. None.
The customer is the person doing the search. The sites aren't viewing the ads. The sites aren't clicking on the ads. *That* is Google's #1 source of revenue. Full stop.
And thus, as originally stated and supported, too many practicers of SEO, with that wrong lens, continue to misunderstand Google.
Put another way, Google doesn't change the title for the benefit of the sites. There's simply no biz model / source of revenue to support that idea. None.