News for hackers. Stuff that matters.

A comment on Google rewrites many page titles. Parent comment

Re:Google rewrites many page titles by dorgo on Wednesday January 26, 2022 @03:02PM (#30090894)
1. Most SEOs don't care about what Google cares about. The sites are their customers.

2. SEO is about the sites and Google and other sources are just that: means to an end.

It's all a matter of perspective.

[ Parent | on HN ]
Re:Google rewrites many page titles by chiefalchemist on Wednesday January 26, 2022 @03:22PM (#30091193)
No actually it's not. You're (gravely) mistaken.

The customer is the person doing the search. The sites aren't viewing the ads. The sites aren't clicking on the ads. *That* is Google's #1 source of revenue. Full stop.

And thus, as originally stated and supported, too many practicers of SEO, with that wrong lens, continue to misunderstand Google.

Put another way, Google doesn't change the title for the benefit of the sites. There's simply no biz model / source of revenue to support that idea. None.

[ Parent | on HN ]