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Re:Ask HN: Is the past disappearing on the web? by openknot on Wednesday January 26, 2022 @10:28AM (#30086629)
I first heard about "evergreen content" from the local news industry. To add examples of what it looks like (to demonstrate the extra effort required as you mentioned), here are a couple recent examples from The Guardian (because there's no paywall):

1. "Top 10 novels inspired by Greek myths" (not tied to a recent event): https://www.theguardian.com/books/2022/jan/26/top-10-novels-...

2. "How to make pea and ham soup - recipe": https://www.theguardian.com/food/2022/jan/26/how-to-make-pea...

These are unlikely to pull lots of traffic versus a more timely event (e.g. interview with an author for a recent book release for the first section; except maybe the second as it's a regular column). However, the usefulness about evergreen content for a local print publication was to fill content for the print edition when there was a slow news week (not enough timely news to fill the pages).

Re:Ask HN: Is the past disappearing on the web? by jonathankoren on Wednesday January 26, 2022 @11:34AM (#30087662)
The ultimate piece of evergreen content I’ve heard of is Peter Stark’s “Frozen Alive” for Outside Magazine.[0] It’s a story about what hypothermia does to you, told as a second person narrative. It was first written 25 years ago. It was a hit article in 1997, and since at least 2016, it is one of Outside Magazine’s most read articles every year.[1][2]

[0] https://www.outsideonline.com/2152131/freezing-death

[1] https://niemanstoryboard.org/stories/peter-stark-and-as-free...

[2] https://www.npr.org/2019/01/31/690468853/why-peter-starks-fr...