Yep, often praying on good will or desperation of older generations.

A lot of people think it's laughable that anyone would fall for "simple obvious scams" but I've met a good handful of older family and their more elderly friends who either fell to a scam or were only stopped once someone at a store questioned them as to why they were buying lots of gift cards all at once. In some cases scammers will work on people over a long period of time to gain their trust.