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A comment on Google and Facebook execs allegedly approved dividing ad market among themselves. Parent comment

Re:Google and Facebook execs allegedly approved dividing ad ... by judge2020 on Saturday January 15, 2022 @10:14AM (#29946910)
Probably not, since I doubt the ad network sends that much more of the margin it makes without Google back to the website.
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Re:Google and Facebook execs allegedly approved dividing ad ... by streptomycin on Saturday January 15, 2022 @11:13AM (#29947499)
You'd be surprised. Every time I've observed a switch to header bidding, revenue goes up like 50% or so. And I've heard the same from many other people. I don't think I've ever heard someone say it didn't improve revenue. And yes, that increase is after the new middleman takes his typical 20% cut!
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