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A comment on Apple execs: Let's take a 30% cut of Uber and Lyft's membership programs (2018). Parent comment

Re:Apple execs: Let's take a 30% cut of Uber and Lyft's memb... by Keats on Thursday January 13, 2022 @06:25AM (#29919498)
> Why would prices be cheaper?

In the emails linked, even Apple acknowledges that the 30% will be passed to the customers.

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Re:Apple execs: Let's take a 30% cut of Uber and Lyft's memb... by HWR_14 on Thursday January 13, 2022 @10:25AM (#29921706)
One Apple employee acknowledged that in their discussions with Uber employees about their need to pay a commission on IAPs, Uber tried to convince Apple to remove their commission because that 30% would have to get passed on to customers.

However, I have no reason to believe that Uber would actually follow through. It seemed like a bluff. Certainly, any economic theory I'm aware of would have Uber and customers split that 30%, with Uber paying the vast majority out of profits.

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