The first rule of the bubble is you don't talk about things that might make it pop.
Personally, I'm on pins and needles waiting to see if it will.
I know people like Instagram because of the filters and such, but is it cool otherwise? I mean, I've got it installed on my phone, but I hardly ever take pictures with my iPhone (3GS, maybe that explains it?) in the first place.
That's the hacker spirit.