I believe in decentralized web, but I don't believe in tokenization of apps. I think the tokenization aspect is throwing off everyone, and allowing greed to overpower innovation. It's possible to build decentralized apps and use Bitcoin on Lightning Network as a incentive/payment/consensus mechanism if needed. There's no need for someone to "own" the app or protocol. This model can be seen as an alternative to the VC and cryptobro-driven Web3, which Cobie is talking about. See Sphinx Chat [0] or Impervious [1] for example.

(before anyone says that Bitcoin doesn't scale to that, yes it does to millions of transactions per second with Lightning Network)

[0] https://sphinx.chat [1] https://www.impervious.ai