Under Tim, this changed radically. Initially Apple solved the problem by drastically reducing the number of different models, but by the time the company managed to produce iMacs in 5 different colours without noticeable misproduction of numbers, it was evident that it it had become much better at execution. And around that time, Apple also started turning a profit again.
So I'd argue that Tim may have been one of the key drivers of Apple's profitability. I'm not sure how much value he added over a hypothetical replacement level COO, but empirically, he was an enormous improvement over his predecessors.
And it was not that insight. Lots of people knew that. But not a lot of people had the skill to "do something about that".
https://www.quora.com/What-happened-to-the-Apple-stocks-when...