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Re:Amazon.com begins rolling out new homepage design by jgroome on Sunday September 11, 2011 @02:49PM (#2984452)
I feel like there's lots of blank space in the main area and everything seems to be cramped into the nav.

I feel like somebody like my parents wouldn't know where to click (or even start to look) if they were looking to buy a book.

Re:Amazon.com begins rolling out new homepage design by MichaelApproved on Sunday September 11, 2011 @06:11PM (#2985016)
Search.

I hardly ever browse by category, they're too generic. Whenever I'm looking for something on Amazon, I go right for the search bar.

This new design makes an emphasis on search so I'm guessing Amazon noticed that other people use the same the same way I do.