Amazon.com begins rolling out new homepage design

Re:Amazon.com begins rolling out new homepage design by atacrawl on Sunday September 11, 2011 @01:35PM (#2984247)

I love the new masthead/search area, but I still think the main content area needs a little work -- everything has a "floating in space" look to it because the layout doesn't contain enough visual anchors to prevent it from looking unstructured.

All in all, I like where this is going.

[ Parent | on HN ]

Re:Amazon.com begins rolling out new homepage design by jgroome on Sunday September 11, 2011 @02:49PM (#2984452)

I feel like there's lots of blank space in the main area and everything seems to be cramped into the nav.

I feel like somebody like my parents wouldn't know where to click (or even start to look) if they were looking to buy a book.

[ Parent | on HN ]

Re:Amazon.com begins rolling out new homepage design by MichaelApproved on Sunday September 11, 2011 @06:11PM (#2985016)

Search.

I hardly ever browse by category, they're too generic. Whenever I'm looking for something on Amazon, I go right for the search bar.

This new design makes an emphasis on search so I'm guessing Amazon noticed that other people use the same the same way I do.

[ Parent | on HN ]

Re:Amazon.com begins rolling out new homepage design by thalecress on Sunday September 11, 2011 @02:57PM (#2984473)

One man's anchor is another's ball and chain. Lots of "binding' elements tend to imprison information by cluttering the screen.

Edward Tufte seems like an influence on the redesign. https://secure.wikimedia.org/wikipedia/en/wiki/Edward_Tufte

[ Parent | on HN ]