Yeah, this article seriously rubs me the wrong way. The tone throughout is "Rich Nerd Buys Cool Toy." And in that context a lot of the talk about the clock's "greater purpose" comes off as bootlicking.

If I were Bezos, I'd be particularly upset about what the writer puts into his mouth about the Gates Foundation and other charities - "Well, Bill Gates has already cured AIDS and malaria, so all that's left for me is to build a fuck-off huge clock!"