Re:What is the point of imagining new technologies without n...
by aspenmayer on Thursday January 06, 2022 @12:08PM
(#29826252)
They have been around a while, and likely do have some gaps or issues in their methodology, but they did invent the industry they operate in.
As for the dead link, I found it on Internet Archive; it redirects to this, which does work.
https://global.nielsen.com/global/en/solutions/audience-meas...
Re:What is the point of imagining new technologies without n...
by aspenmayer on Friday January 07, 2022 @01:31AM
(#29835744)
Google is in on this market now, as are others.
The second link does give some more detail on methodologies used by Nielsen. However, the details are mostly higher-level, and doesn't specify what methods were used on the previously mentioned report. In addition, when 1/3 of the "Measuring Ratings" section is devoted to "Criticism of ratings systems", that doesn't inspire a lot of confidence.